GRAPHIC CHARTER BISCUITERIE LOIRE ET SOLOGNE
⌇ NEW GRAPHIC CHARTER FOR BISCUITERIE LOIRE ET SOLOGNE
Redesign of the graphic charter of the Biscuiterie Loire et Sologne
I created the logo and all the labels of the products of the Biscuiterie Loire et Sologne (formerly named Biscuiterie Moderne).
Declined in several formats, the labels are present on the palets, the coconut rochers, the macaroons and mini macaroons… The cookies of the Biscuiterie Loire et Sologne are THE cookies of the Centre region to be savored. All as good as each other: there is something for everyone!
The emblematic color of the logo of the Biscuiterie Loire et Sologne is the blue-green gray. It represents the mixture of two colors: the grayish blue of the Loire and the green of the landscapes of Sologne.
The sinuous zone of the labels represents the Loire, tinted with the color of the Biscuiterie. The kraft effect of the labels evokes the tradition and the semi artisanal manufacture of the cookies.